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About 001

We are ENDANGERED

The world gives and we keep on taking, with all its consequences. Australia is burning, the North Pole is evaporating, The Netherlands is drowning.

Constantly, we are discussing the next generation that should solve this problem, but why wouldn’t we consider ourselves the next generation? How do you provide change as an individual? It is difficult and you might feel helpless. We felt the same, but now we wave those powerless feelings goodbye.

We are ENDANGERED and we fight back. For years on end, we have been consuming at the expense of innocent and vulnerable animals. Now, we will fight alongside them.

We will hold ourselves to a new standard. A standard in which the planet does not bear the cost of people and profits, but the latter will contribute to the former: fashion, goal and means in one. Clothing that helps the conservation of our earth and facilitates you walking around dressed drip. Of every item of clothing that you buy, 10% of the revenue will support the conservation and protection of wildlife.

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Mission 002

Bring purpose with drip.

We want to become a dominant fashion brand. We set a new standard. We rebuild nature and don’t break it down.

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Promise 003

We fight alongside endangered animals

We want to keep endangered species in this world and we are the generation that needs to take care of that. We are the generation that makes a change.

Ten percent of the revenue goes to the land acquisition fund of IUCN NL.

We promise to donate 10% of the retail price* of each sold product for the preservation of biodiversity. That’s why we donate to the iucn netherlands land acquisition fund. They enable nco’s to purchase land in strategic places, in order to save endangered species in the most efficient way.

* we make the donation based on the sales price excluding vat.

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